Digital marketing for non-marketers and do-gooders
Facebook Ads
By now, you’ve probably heard the ubiquitous term “Pay to play” to describe Facebook. What does that mean? In order to increase reach, engagement, and awareness (that thing that everyone talks about), you need to use Facebook advertising. Organic reach is not dead, but it is painfully slow.
As a digital marketer, I come across a lot of people using a more unfortunate platform of “Pay and pray.” Before you jump into the back end of Facebook’s ads manager and/or Power Editor, there are a few things to consider to determine if your business (or nonprofit) is ready for Facebook advertising.
Facebook Ads
Hey nonprofit! You want to run Facebooks ads for nonprofits, but you have no idea how to jump in. You have tried boosting posts and maybe played around a bit in the ads manager and nothing happened, well at least nothing you want to talk about. (Got it.) Good news: The strategy and tactics for […]
Digital Marketing
… and that is you don’t need a funnel to run successful Facebook ads. You can’t throw a stone on the internet without hitting the word “funnel.” For many people, when they think “funnel”, they think cake. — or is that just me? I once heard the relationship between Facebook ads and sales funnel described […]
Social Media Management
Digital marketing is a job within itself, yet in many nonprofits that role falls to a marketing or development manager or anyone who seems to a have a grasp of the online lingo. Nonprofits can’t afford to ignore the prevalence of digital marketing. Donors are online and if nonprofits are not speaking their language on […]
Digital Marketing
Marketing comes in many forms: television, print, radio, word-of-mouth, and so on. Yet, there are still plenty of businesses out there that hesitate to transform their traditional marketing into digital marketing. Let’s discuss traditional vs. digital marketing: the pros, the cons, and why digital marketing may be worth your investment.…
Digital Marketing
What does Wonder Woman have to do with the challenges of digital marketers and entrepreneurs? You may be surprised. I watched the movie as a super fan of Wonder Woman, not a comic book fan. I couldn’t tell you whether Wonder Woman was a DC or a Marvel character (set right by my husband). In […]
Social Media Management
Spend any time in the nonprofit arena and you’ll likely hear the battle cry of “… finding or wanting new donors.” When donations stagnate “new” is the default solution, but there are a few pitfalls nonprofits face with existing donors: Incomplete or out-of-date databases Only contacting donors when you want money Sketchy donor histories…
Social Media Management
Hashtags are keyword search tools used to find messages and images on a specific topic or theme. Want to make your nonprofit content more relevant? Use hashtags to increase your post reach and potentially introduce your content to a new audience. Before using hashtags, there are a few things to remember: Hashtag meanings change over […]
Social Media Management
Everything you need create a good social media marketing plan, you already have. You have a good cause. You have at least one social media profile (you do? Don’t you?). You have content (even if you don’t know it yet). That’s it. That is all you need. Your social media posts have a job to […]
Storytelling
Hey nonprofit. Tell me a story. Statistics alone rarely (if ever) convey the full-impact of your cause or the change you make in the community. By now you know, storytelling is the great way to connect your donors to the humanity of your cause. If you don’t know this, we should talk. Use this worksheet […]